OK, so you’re a wonderful company, your people love working for you and you have a great website that tells everyone how super you are. Yet you’ll still need middle men and job boards to get the right people through the door…
Why isn’t anyone coming to find you directly? What’s stopping them finding out about your company’s recruitment when they type in their dream job search into Google? Because, you know, this is how over 85% of all job seekers look for a job, they type in a search into Google…
Aside from employee referral schemes, one of the best and, certainly the cheapest ways, to attract relevant people to work for you is through effective online marketing. Driving traffic straight to your site.
Search Engine Optimisation (SEO) is improving the volume & quality of relevant traffic to your web site from search engines by the use of “natural” or “organic” search results, Search Engine Marketing is the use of paid advertisement placements in search results.
1. Gain the competitive advantage
The simple fact is that most companies don’t use SEO for recruitment effectively, or SEO in general, for that matter. Most businesses make their website and then don’t do anything proactive to increase their visibility on Google. That’s like setting up a shop and then pulling the shutters down with the door shut. For those who do understand and use SEO, you will reap the benefits of being visible online ahead of your competitors. Start thinking about it now and you are already ahead of the game.
2. Reduce your marketing spend
Done right, SEO drives relevant traffic straight to your site. Set it up correctly at the start and the cost to hire through your website is pretty much ZERO, Nada, Zilch…Get your keywords right, optimise your pages and voila…Your talent walks in the door.
3. Increase your talent pool/ fill the “impossible” roles
Just because you haven’t got roles on, you’re always interested in keeping in touch with that perfect person with those hard to fill skills. Get clever with on page and off page SEO, increase your organic search rank and encourage speculative applications.
4. Improve your businesses’ brand name
It’s not just about recruitment. Effective search makes you a better brand…Google’s search algorithm is synonymous with giving searchers the most highly trusted relevant sites at the top of their search results. The way Google works is by analysing the inbound links to any given web page. The more in bound links the higher Google deems a page’s popularity. As Google has become so good at grading the popularity of any given page, those searching now believe those results in the first page to be the most successful and trusted sites. By using SEO techniques to legitimately reach the top results for your given terms you will be seen to be a trusted and popular site by the searcher. This means SEO can improve your brand image in the eyes of candidates and prospective clients.
It seems simple, just think about the fact that you want people to find you and the job that suits them when they start their search…
We hope this information is useful. If you would like any more advice on your SEO, PPC or would just like to outsource the whole process please get in touch. You will find a myriad of ways to get in touch on our contact us page.